Trump backs Bud Light as it drops star-studded Super Bowl ad
Bud Light released a new Super Bowl commercial featuring its biggest spokesmen on the same day that President Donald Trump expressed his support for the brand.
Still attempting to recover from its 2023 marketing fiasco with alleged transgender activist Dylan Mulvaney, Anheuser-Busch’s Bud Light received support from the 45th president.
Commenting on his platform Truth Social, Trump called Bud Light’s failed promotion a “mistake of epic proportions” for which a “very big price was paid.”
Indeed, Bud Light lost billions and its parent company’s stock tumbled, but Trump asked if the brand deserved another chance.
“Anheuser-Busch is not a Woke company … [it] spends $700 Million a year with our GREAT Farmers, employ 65 thousand Americans, of which 1,500 are Veterans, and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women,” Trump stated.
“Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance? What do you think? Perhaps, instead, we should be going after those companies that are looking to DESTROY AMERICA,” he added.
Trump’s endorsement may be tied to his reported significant investment in Anheuser-Busch InBev, however. According to data reviewed by the Independent in 2023, the former president owned between $1 and $5 million in stock under an account called “DJT Trust — Investment Account #2.”
The positive words also came at the same time Anheuser-Busch lobbyist Jeff Miller was set to host a fundraiser for Trump. As reported by MSN, the beer giant paid Miller’s firm $260,000 in 2023.
The fundraiser for Trump has a $10,000 ticket price and reportedly features members of Congress and Republican leaders.
The same day, Bud Light released what is most likely its most expensive commercial in recent history. Employing a galaxy of personalities, the ad featured Super Bowl champion Peyton Manning, a longtime supporter of the brand who has mentioned it in victory speeches.
As well, musician Post Malone made an appearance. The star has publicly drunk the beer for years, even on episodes of Joe Rogan’s podcast.
UFC President Dana White was yet another big star in the ad. White is fresh off his public recommendation of the brand after re-signing a prominent sponsorship deal between the beer brand and the UFC.
Trump’s comments echoed White’s from October 2023 when the fight promoter was asked how fans would react to a partnership with the recently shamed brand.
“For Anheuser-Busch it was about values, core values for me. I’m at a point in my life and I’m at a point in my career where nothing is just about money any more,” White told reporters.
“Almost a billion dollars a year go to U.S. farmers for their crops, for their products; that is right up my alley, that’s exactly who I am,” White listed. “65,000 Americans are employed by Anheuser-Busch, and thousands of them are vets; right up my alley,” he added.
Seemingly the only person missing from the Bud Light commercial was newly signed comedian Shane Gillis. Gillis too is a noted Bud Light consumer, drinking the beer on many of his podcast appearances.
Gillis became a fan favorite for his lack of censorship, knowledge of history, and of course his impression of Trump.
While Bud Light has certainly amped up its efforts to win customers back, the company still has not issued an apology that resonated. An April 2023 statement by Anheuser-Busch CEO Brendan Whitworth fell flat when he stated the company “never intended to be part of a discussion that divides people.”
“We are in the business of bringing people together over a beer,” he added.
The company did not address any of consumers’ concerns surrounding the promotion of gender dysphoria.
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